Attention is extremely valuable to brands, especially with decisions made in split seconds. People want content that is succinct, engaging, and easy to digest. Interestingly, 78% of people are more likely to learn about a product or service through a short video (Plasmic Marketing, 2025).
With that, animated explainer videos were introduced as a powerful and attention-grabbing tool to break down complex information visually. However, not every animated video converts. Blend smart strategy, engaging stories, and strong design to transform viewers into customers. Doing so ensures that viewers understand your message and are driven to act.
Why Businesses Need Animated Explainer Videos
Scrolling is fast, attention spans are short, and competition is fierce, so it is THE time you communicate your value quickly and memorably.
Capture Attention Instantly
People are capable of processing visuals 60,000 times faster than text (3M Corporation Report, 2010). So, animated explainer videos give businesses an edge by grabbing attention from the first frame.
The instant hook is very valuable. Playful movements, bright colors, and smooth transitions make it hard to scroll past.
Simplify Complex Ideas
No matter how groundbreaking your product or service is, if your audience doesn’t understand it, they will not buy it.
So, breaking down complexity into simple, visual stories with motion graphics, characters, and visuals prompts decisions in seconds.
Build Trust & Credibility
A polished, well-designed animated explainer video signals professionalism. Your offering is a real investment. It shows clarity, which represents transparency and honesty. This helps customers instead of confusing them.
Use animated explainer videos to make your brand seem friendlier and less pushy. This gives a storytelling feel instead of a regular ad or sales pitch.
84% of people say they are convinced to buy a product or service by watching a brand’s video.
Ultimately, Increase Conversion
While explainer videos clarify confusion and clear blurred visions, they are used to convert. Putting an animated explainer video on a landing page can boost conversions by up to 80% (SalesLion, 2019). Emails that include videos have 200-300% higher click-through rates (GoFundMePro, 2023). Social media videos are shared 1200% more than posts with just text and images (BrightCove, 2016)
When explainer videos clarify things, they help build customer confidence. This allows you to earn their trust and encourage them to take action.
5-Step Guide to Create Animated Explainer Videos
Here’s how we blend in creativity with strategy, storytelling, and design to deliver clarity and impact. You should, too.
Step 1: Define project goals and deliverables
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Identify the purpose: educate, build awareness, or convert.
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Identify the target audience and the actions you envision for the video.
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Outline deliverables: video length, format, and resolutions.
Step 2: Scripting, Storyboarding & Visual Creation
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Script: Keep it concise, clear, and benefit-focused. Hook the audience in the first 10 seconds.
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Storyboard: Materialize scenes for a 60-90 second duration, transitions, and visual flow aligned with the brand identity.
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Visual Direction: Decide on the styles in 2D, 3D, or mixed media. Have a look at all the styles that are there in the market.
Step 3: Design, Animate & Create Motion
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Characters, icons, UI elements, and backgrounds have a face and language.
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Animation happens with smooth transitions and consistent pacing.
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Ensure the visuals align with your brand and the story.
Step 4: Voiceover & Sound Design
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Select a voice that best connects with your audience and tone.
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Infuse music and sound effects to enhance the viewer’s emotional experience.
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Balance audio levels to keep the voiceover clear and prominent.
Step 5: Edit, Review & Final Delivery
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Merge the visuals with the audio into a seamless narrative.
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Perfect the overall video by reviewing and refining the little details.
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Export the finalised files according to the destination platforms.
Best Animation Styles for Explainer Videos
You have several styles of explainer video animations. These can help you engage, educate, and convert while matching your brand’s identity. Here are the most used explainer video styles in the market, and that Astrix Visuals offers:
2D Character Animation
Bring personas to life to humanize your brand. It helps audiences connect emotionally, making your story memorable while boosting brand recall. Ideal for storytelling, onboarding, or product journeys.
Motion Graphic Explainer
Icon-driven, high-energy visuals that explain ideas quickly. Motion graphics simplify complex concepts into digestible content while keeping viewers engaged from start to finish.
Infographic Animation
Transform data, statistics, and numbers into visually appealing storytelling. It helps audiences understand complex information at a glance, perfect for reports and presentations.
Whiteboard Animation
Use hand-drawn pictures to explain ideas step-by-step. This method feels trustworthy and educational. It is great for tutorials or training videos.
Kinetic Typography
Where words are in motion, emphasizing headlines, value propositions, or call-to-action statements. It is a versatile style for marketing campaigns, ads, or social media videos.
Product Explainer
Focused on a single product feature or its benefits to drive conversions. These short, sharp, and visually engaging videos work well on landing pages and social campaigns.
Hand-drawn Animation
Use unique visuals to tell a branded story. It adds a premium feel to videos focused on thought leadership and storytelling.
Mixed-Media Animation
A combination of real footage with animated overlays to create hybrid storytelling. Ideal for product demos or marketing campaigns where real-world context meets creative animation.
Do you need something else? Our experts at Astrix Visual craft a custom hybrid style if your story demands something truly unique. You can view our Portfolio for inspiration!
*Photos, GIF or videos for every style of explainer animation
How Much Does an Animated Explainer Video Cost
The cost of an animated explainer video depends on several factors. Animation style matters — simple 2D or whiteboard videos are usually more affordable than complex 3D or mixed-media productions. Working with a freelancer can be cheaper but may have limits. Agencies offer more creative ideas, while large studios provide high-quality results. Naturally, video length and complexity also affect pricing.
At Astrix Visual, we offer transparent, tailored pricing. Our starting price is $80 USD per second. The final cost will depend on the style, complexity, and length of your explainer video.
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60-second video
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Starting at $4,800 USD
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90-second video
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Starting at $7,200 USD
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Our packages cover:
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Scriptwriting
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Storyboarding
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Custom design
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Voiceover
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Sound design
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Final editing
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Multiple format exports
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CTA: Get My Explainer Video Quotation Now *Navigate to Contact Us page
Why Hire Astrix Visual for your Explainer Video?
Strategy Meets Story
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Astrix uses marketing insights and creative storytelling. They create animated explainers that make complex ideas simple and inspire action.
Custom Design, No Templates
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Every scene, character, and graphic is created and animated in-house. This shows your brand’s unique style and message.
Seamless In-house Production
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From script to sound, our end-to-end team keeps every step aligned for speed, precision, and consistent quality.
Built to Perform
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Our explainers are made for websites, campaigns, and social media. They not only explain but also sell, educate, and engage on every platform.
